Connecticut Public Television (CPTV) Announces PBS and Member Stations Mark 10 Years as America’s Most Trusted Institution and a
Connecticut Public Television (CPTV) Announces PBS and Member Stations Mark 10 Years as America’s Most Trusted Institution and an “Excellent” Use of Tax Dollars
National Research Again Confirms PBS KIDS as the Most Educational TV/Media Brand, the Safest On-Air and Online Destination for Children and the Top Provider of Content That Helps Children Learn
The research was conducted in January 2013 by the independent, non-partisan research firm ORC International. Each year, PBS commissions research to measure its performance and value as judged by its most important stakeholder – the American public.
“For 50 years, Connecticut Public Television has been working hard to earn the trust of our viewers,” commented
PBS Ranks #1 in Public Trust – Nearly Twice the Level of Trust Than Courts of Law
More than 4 in 5 people trust PBS (85% “trust a great deal” or “trust somewhat”). The 2013 study marks the 10th time in a row that PBS was called the nation’s most-trusted institution among a consideration set that includes courts of law, newspapers, and others. The study found that respondents had nearly twice the level of trust in PBS (46% “trust a great deal”) over the nearest institution, courts of law (27% “trust a great deal”).
PBS Considered Top Use of Tax Dollars
· Only military defense outranked PBS as the best value for the American tax dollar. Three-quarters (75%) of those polled called PBS an “excellent” (22%) or “good” (52%) use of their tax dollars. Military defense was described as “excellent” or “good” by 77% (27% “excellent” or 50% “good”).
· Nearly 3 in 4 participants (76%) believe federal funding for PBS is money well spent.
PBS Named the Most Fair Network
More than 4 in 10 respondents (43%) called PBS’ news coverage, investigations and discussions of issues “mostly fair” (when asked to choose among “liberal,” “mostly fair” and “conservative”). PBS outscored all other sources in the “mostly fair” category, including ABC, CBS, NBC, CNN, FOX News and MSNBC.
PBS KIDS Called #1 Educational TV/Media Brand, Top Builder of Critical Skills, and Safest On-Air and Online Destination
· More than 4 in 10 respondents (44%) named PBS KIDS the most educational TV/media brand, significantly outscoring the second most highly rated brand, Disney, which was considered most educational by 12%.
· Eighty-one percent (81%) agreed “strongly or somewhat” that “PBS helps prepare children for success in school and life.” This statement was equated with cable television and commercial broadcast television by 48% and 44% of participants, respectively.
· Eighty-eight percent (88%) agreed “strongly or somewhat” that PBS “is a trusted and safe place for children to watch television.” Fifty-one percent (51%) and 49% of respondents agreed with this statement regarding cable and commercial broadcast television, respectively.
· More than 3 in 4 respondents (78%) agreed “strongly or somewhat” that PBS “is a trusted and safe place for children to visit online,” while this statement was attributed to cable television and commercial broadcasters by only 41% and 37% of the sample, respectively.
· Eighty-one percent (81%) agreed “strongly or somewhat” that PBS is “the innovator” in children’s educational media. Forty-seven percent (47%) percent and 40% of participants also applied this statement to cable and commercial broadcast television, respectively.
Public broadcasting is
Full results are available at http://to.pbs.org/most-trusted-2013.
The 2013 Public Opinion Poll was conducted by phone within the
adults ages 18 and older. The sample included 512 men and 502 women. The DualFrame CARAVAN is a nationally representative phone survey of adults conducted on both landlines and cell phones.
For complete survey methodology, including weighting variables, please contact Jan McNamara, PBS Corporate Communications, [email protected] or 703-739-5028.
The Connecticut Public Broadcasting Network (CPBN) includes CPTV and WNPR. Connecticut Public Television (CPTV), a media service of CPBN, is a locally and nationally recognized producer and presenter of quality public television programming, including original documentaries, public affairs shows and educational programming. CPTV has built a reputation as a leader in children’s programming, including playing an historic role in bringing Barney & Friends™, Bob the Builder™ and Thomas & Friends™ to public television. The station offers 11.5 hours of positive, nurturing children’s programs each weekday, reaching 50,000 to 70,000 households daily. CPBN also includes WNPR, an affiliate of National Public Radio, Public Radio International and American Public Media. WNPR serves 260,000 listeners weekly in
PBS, with its over 350 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and online content. Each month, PBS reaches nearly 120 million people through television and nearly 28 million people online, inviting them to experience the worlds of science, history, nature and public affairs; to hear diverse viewpoints; and to take front-row seats to world-class drama and performances. PBS’ broad array of programs has been
consistently honored by the industry’s most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS for digital content and services that help bring classroom lessons to life. PBS’ premier children’s TV programming and its website, pbskids.org, are parents’ and teachers’ most trusted partners in inspiring and nurturing curiosity and love of learning in children. More information about PBS is available at pbs.org, one of the leading dot-org websites on the Internet, or by following PBS on Twitter, Facebook or through our apps for mobile devices. Specific program information and updates for press are available at pbs.org/pressroom or by following PBS Pressroom on Twitter.
About CARAVAN ORC International
ORC International is a leading global market research firm with offices across the